What's In A Name? Fender Squier Fresh management was brought in to correct the problem in 1981 and they decided to revive the Squier name by introducing a line of budget-friendly Fender guitars made in Japan....
Competition. Innovation. Gibson Moderne The 1950s was the wild west in the solid body guitar world and competition between manufacturer’s was intense. Who was going to develop the next best design kept executives awake...
Ibanez Destroyer Phil wrote, “I used to salivate over three pickup Les Pauls of which I only use the outer two”, referring to his Destroyer. He used it to record the solos...
Guild Star Power One young artist that picked up a Starfire happened to be Jerry Garcia playing with his band the Warlocks. He used it to record the Grateful Dead’s first self-titled album...
Washburn Wings Like most guitar companies from a 100+ years ago there were many iterations of ownership and brand name transfers. The Washburn brand as we know it today was resurrected in the...
What's The Word? Thunderbird! Having a reputation for high quality acoustic guitars, Guild came out swinging with the introduction of their first solid body electric guitars in 1963.
